品牌設計｜Classy Casual

品牌設計｜Classy Casual

禮盒設計以「家紋」的概念為發想，搭配手繪感的底紋創造層次感，字體設計也扣緊新東方的設計主題，將穩重方正的書法字體融入飛揚、俐落的頓點與轉折，使整體細膩端正，卻不落於傳統老派的窠臼，搭配燙印工法，呈現精緻的視覺感受，也呼應兩支產品成熟，且富有內涵的風味。

The gift box design with the concept of “Family Crests” and hand-painted shading to create a sense of hierarchy. The font design is also fastened to the design theme of New Oriental Style. The steady and square calligraphy font is integrated into the flying, neat pauses and transitions to make the whole delicate and correct. However, it does not fall into the traditional old-school, with stamping method, it presents an exquisite visual and also echoes the mature and connotative flavors of the two products.